1.
Acknowledge their anger and apologize
Whilst
you are listening to them, make a note (mentally or written down) of the main
points of their grievance. Once they are finished, thank them for their
comments, acknowledge their anger and apologize.When you are being shouted at, it’s easy to feel that they are blaming you personally. It’s extremely rare that this is the case.
But
you are representing your company and an apology for the experience they’ve had
whilst using your company, should not be seen as you holding your hands up and
claiming the fault as all your own! The power of the word, “sorry” is immense.
An apology early in the conversation is often the key to managing the call
without having to escalate it.
2. Reassure the customer
2. Reassure the customer
By
now, the customer should at least be ready to let you help them. Assure them
that is exactly what you’re going to do and explain the realistic options you
have available to you. If the customer wants something that simply is not
possible, apologize, give reasons why this is not an available option and then
tell them what you can do for them.
3.
Act
Finally,
once you have explained what you are going to do to resolve the customer’s
problem, do it. Follow it through and ensure that what you promised is
delivered. Hopefully, by this point, you will have a happy customer who will
return to your company, not to mention a happy agent whose days are a little
less stressful!
Gemma
Layton, RSVP (www.rsvp.co.uk)
4.
Make it easy to speak to a live agent
Communicate
the ease and accessibility of reaching live agents in channels of the
customer’s choosing, and prepare and empower your employees to provide
first-contact resolution. Most customers who say it is hard to deal with a
company said it was because their issue was not resolved the first time they
contacted them for service.
Self-service
certainly has its time and place, but when issues are complex or frustrating,
customers want (and demand) access to live agents. In fact, preference for live
web chat has grown in the last year.
5.
Aggressively promote the fact that you want feedback
You
want to know when you get it wrong. And, make it easy for customers to contact
you and get immediate access to empowered and empathetic agents. If customers
can’t find a convenient way to give feedback, they may just defect to another
company without saying a word.
6.
Use proactive communication
Let
the customer know about an issue first and connect them to an agent. Almost all
customers say it is appropriate for a company they do business with to
proactively contact them. However, companies must be sensitive to the reasons
and channels they employ, as the vast majority of customers are not open to
anything and everything.
You
only get one chance, so don’t burn the bridge by not providing the best agent
and technology-based experiences your customers want and expect.
Mark
Smith, UK Operations Director, Convergys (www.convergys.com)
7.
Empathize with the customer
The
first thing you need to think about when dealing with complaints is how you
would feel if you were the one making the complaint. Empathy and understanding
are paramount to giving good customer service whether it is in sales, customer
service or customer complaints departments.Allow the customer to vent their feelings and then remind them that you are here to help them and will do everything in your power to resolve the issue. This gives them the feeling that you see them as more than just a number on a system and can act to calm the customer down especially if it is a difficult or challenging situation.
The
fact that you are offering to help them goes a long way to calming them down
initially and if you can minimize passing them from department to department
this will also help them to remain calm and listen to any options you put
forward.
Base
the discussions with the customer on facts don’t let emotion drive the
conversation.
Social media is becoming the vehicle of choice for customers, frustrated by poor customer service. But these complaints can be amplified very loudly – particularly on Twitter.
Start
by listening to the social media channels. Once you understand what is being
said it is time to intervene. This can also be by social media – particularly
to try and find out a customer’s phone number – but would probably be better if
it is by a proactive follow up call. If this is done in a timely fashion it can
go a long way to diffuse any frustration the customer is feeling.
Jonty
Pearce, Editor of Call Centre Helper
9.
A complaint is an opportunity for the business to learn and grow
As
a business, every complaint should be treated as serious and the customer with
a small ‘expression of dissatisfaction’ should be given the same courtesy as
someone whose complaint is huge.Remember to be a ‘goodwill’ company. Be thankful that your customer is voicing their problem, but realize that they may still use your competition the next time they need your product or service. You may not gain their future loyalty, but use the situation they bring up to minimize it happening again.
10.
Act on the new knowledge you have
One
of the most important factors in complaint handling is to demonstrate that the
company has acknowledged the complaint for the future. Don’t stop at telling
them that feedback such as theirs helps you to grow as a company – make it feel
real by telling them how you will be raising this issue with the customer
services manager so that (where possible) this is 1) resolved 2) not repeated
with other customers.
Finally,
after the complaint has been dealt with and is coming to a close, advise them
that you hope that this recent situation hasn’t adversely affected their long
term relationship with you as a company. Reiterate that you hope the
compensation you are offering may go some way to restoring their faith in the
company / product or service.
Keith
Gait, Founder and Principal Consultant of Orchid Consulting (www.orchidconsulting.co.uk)